Digital Trust –企業的強心針

互聯網的無邊界令企業與顧客的關係日趨緊密,當網絡世界中的商戶、服務、產品及交易不勝其數,而虛假資訊、網路陷阱及駭客攻擊等同時又充斥著網絡,隱私及資訊安全無疑已成為顧客篩選商戶的重要考量,到底企業如何才能從中脫穎而出,除了取得顧客的信任及支持外,又能永續安全及穩定的營運模式?數位信任(Digital Trust)便是其中一支企業可予以考慮的「強心針」。

參考國際電腦稽核協會(ISACA)的官方定義,數位信任為「對一數位生態系統內消費者與供應商之間的誠信關係、互動及交易的信心」。比如說,由服務供應者(如雲端供應商、銀行機構)對企業,以至企業對顧客的整條數位供應鏈中,都由對彼此的數位信任環環相扣。一般而言,對顧客構成數位信任的關鍵可從以下指標作衡量:

  1. 「品質」(企業的服務或產品品質是否合符顧客的期望?)
  2. 「準確性」(資訊是否定期更新、準確以及可用的?)
  3. 「隱私及安全」(顧客的資訊是否受保護及保密?)
  4. 「道德及誠信」(企業的行為是否合符道德及正直?)
  5. 「透明度及誠實」(顧客會否被告知收集個人資訊的用途及實際情況?)
  6. 「適應性」(企業的運作是否穩定或恢復程度是否高?)

企業擁有良好的資訊安全管理系統固然能夠提升顧客的信任度,但相比於傳統的品質安全或資訊安全管理,數位信任的實踐更見利於強化顧客與企業間的聯繫、從不同層面改善企業運營表現、減少觸犯資安或隱私法律風險等等。

然而,數位信任的定義、指標、實踐框架等概念較廣泛,現時亦沒有特定的監管機構及標準,企業在數位信任實踐、監管、評估或稽核上要如何執行?相信數位信任為企業提升競爭力的一大機遇,同時亦是一大挑戰。

Theo Tam 

IT Consultant

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𝗪𝗵𝘆 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗥𝗲𝗺𝗮𝗶𝗻𝘀 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗶𝗻 𝗜𝗦𝗢 𝟮𝟳𝟬𝟬𝟭

𝗪𝗵𝘆 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗥𝗲𝗺𝗮𝗶𝗻𝘀 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗶𝗻 𝗜𝗦𝗢 𝟮𝟳𝟬𝟬𝟭We spend so much time talking about firewalls, encryption, and phishing simulations — but what happens when someone simply walks into your server room, steals a laptop, and causes damage to company’s assets?Why does physical security matter so much? Because many real incidents start physically:💫 A tailgater slipping into a restricted area and accessing sensitive systems.💫Unlocked desks leaving confidential documents visible to visitors or cleaners.💫Natural disasters such as typhoons and flooding disrupting servers, leading to downtime or hardware damage if environmental protections aren't in place.Physical security directly supports the core principles of information security—the CIA Triad (confidentiality, integrity, and availability) of data and systems. Threats such as theft, tampering, or natural disasters can bypass digital protection entirely.In ISO 27001:2022, physical security is addressed through a dedicated theme under Annex A. Issues like expired fire extinguishers, missing CCTV footage, sticky notes with account passwords, or unlocked server room racks are common findings in an ISO 27001 audit. These are often fixed in a short time but can lead to non-conformities if ignored. Usual physical security practices are as follows:💫 Clear desks and screens (e.g. keep sensitive information in restricted areas)💫Physical entry and access control (e.g. door access restriction)💫Physical Monitoring (e.g. CCTV)💫etc.

𝗛𝗼𝘄 𝗚𝗼𝗼𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗥𝗲𝗱𝘂𝗰𝗲𝘀 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗗𝗲𝗯𝘁 𝗶𝗻 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀

𝗛𝗼𝘄 𝗚𝗼𝗼𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗥𝗲𝗱𝘂𝗰𝗲𝘀 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗗𝗲𝗯𝘁 𝗶𝗻 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗣𝗿𝗼𝗷𝗲𝗰𝘁𝘀Technical debt is often an unavoidable byproduct of rapid development—but good architecture ensures it doesn’t become toxic.1️⃣ Defines Standards and Enforces ComplianceArchitecture sets clear standards for platforms, data, and security, reducing inconsistencies and redundancies. Guidelines and regular architecture reviews ensure new code complies with best practices, preventing unmaintainable implementations from entering the system.2️⃣ Manages Complexity through ModularityModular architecture, such as microservices or well-structured layers, reduces tight coupling and isolates components. This simplifies maintenance, allows teams to work independently, and makes it easier to identify and fix areas of high technical debt before they snowball.3️⃣ Enables Scalability and FlexibilityProactive architectural design anticipates future growth and changing requirements. Systems can scale, adapt to new technologies, and incorporate new functionality without extensive rewrites, minimizing long-term debt and maximizing agility.4️⃣ Improves Maintainability and Reduces RiskClear structure and documentation provide visibility into system dependencies, helping developers understand the impact of changes. Combined with CI/CD pipelines and automated testing, architecture acts as a safety net, allowing incremental improvements while controlling debt accumulation.5️⃣ Aligns Technology with Business GoalsGood architecture ensures systems support business objectives efficiently, balancing speed with quality. It enables sustainable technical choices that maximize ROI while reducing the cost of misaligned or obsolete solutions.In essence: architecture is a strategic investment that turns technical debt from a hidden risk into a manageable, predictable factor—supporting sustainable growth, maintainable code, and long-term innovation.